Positive Tracks
Nonprofit WordPress website I developed to support youth empowerment, fundraising, and community engagement through flexible content, playful animations, impact-driven storytelling, and clear donation pathways.
About the Client
Positive Tracks is a nonprofit organization that helps young people turn physical activity into a force for social change. Through athletic challenges, fundraising, coaching, and youth leadership resources, Positive Tracks empowers young adults to support causes they care about while building confidence, community, and real-world impact.
The Challenge
Positive Tracks needed a website that felt energetic, approachable, and action-oriented while clearly explaining its mission and programs. The site needed to appeal to young people, donors, volunteers, partners, and community members, with clear pathways to start a challenge, get involved, donate, or learn more about the organization’s impact.
Key objectives included:
- Creating a fun, energetic website that reflected the personality and mission of Positive Tracks
- Using playful animations and interactive elements to make the experience feel engaging and youthful
- Making it easy for users to learn how Positive Tracks challenges work
- Providing clear pathways for donations, fundraising, volunteering, and other ways to give
- Organizing a large amount of program, impact, and resource content in a way that felt approachable
- Ensuring the site performed well across desktop and mobile devices
My Approach
I built a custom WordPress theme using Sage 10 and Advanced Custom Fields, creating a flexible editing experience that allowed the Positive Tracks team to manage pages, calls to action, impact content, and program information without relying on a page builder. The site was designed to feel lively and interactive while still being easy to update and maintain.
My work included:
- Building a fully custom WordPress theme using Sage 10
- Creating flexible content modules with Advanced Custom Fields
- Developing playful animations and interactive elements throughout the site
- Building reusable sections for programs, impact stories, calls to action, and resource content
- Supporting donation, fundraising, and giving pathways throughout the user experience
- Organizing content so different audiences could quickly find the information most relevant to them
- Optimizing the site for responsive performance across desktop and mobile devices